efoodlocal

A visual identity campaign for efood local, developed at K2 Design in Athens, rolling out across over 800 retail locations in Greece. My contribution centred on character design, colouring, and branding, with each character conceived and built in 3D to reflect the warmth and personality of a Greek neighbourhood. The campaign was awarded at the EBGE Greek Communication Design Awards, receiving the Illustration Award and the Digital Applications Illustration Award.